1.product development
Quite often the products and/or packaging do not meet the taste perception and quality requirements of Western consumers. Our specialists work together with the R&D department of our client to make necessary alterations to all key product attributes. We also have our own in-house graphic design agency to design, in a timely fashion, packaging that is both sellable and appealing to the Western taste.
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2.brand strategy
Obviously the brand offered must be acceptable to the Western consumers. Within the constraint of available financial and managerial resources, we advise to take a decision either to push the client`s own brand or use one of the other options available: retailer label or distributor label.
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3.partner search
Parallel to product and brand development, we investigate the optimum choice of channels for distribution in any given market and product segment. The objective is always to find a reliable, financially solid partner with a complementary product portfolio and energy and drive to make the project successful.
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4.sales & marketing strategy
When we have the product, the brand and the sales and distribution channels at place, we form a set of carefully designed tools (price, promotions, discounts, presentation etc.) to boost product sales. If our client has funds for consumer marketing we`ll suggest the best, most cost-effective ways of investing the funds to create initial brand awareness.
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